People on the Inside: Director provides superior assistance for developers

By Staff Writers

10/07/2005

Bill Hall's approach makes life easier for developers.

"Sometimes, developers and condo converters put so much effort into creating an exquisite and desirable property that they forget to focus on one of the most important steps — selling the property," said Hall, director of New Homes and Communities by Illustrated Properties Real Estate Inc.

" That's where we come in. We become the marketing and sales arm for developers to sell their projects."

How does his company help? "We take away the headaches for the developer. We have experienced professionals who deal only with development, new-home and preconstruction sales, marketing, construction and sales management.

"In addition, we offer planning and site review, government relations, mortgage services, interior designers, and attorney and title services," Hall added.

Growing up in Plainfield, Ind., a farming community west of Indianapolis, Hall attended Culver Military Academy, then majored in philosophy and speech at Butler University.

His family was in the insurance, real estate and mortuary/ambulance businesses.

"My first recollection of real estate was watching my dad sell property at the grand opening of National Homes neighborhoods in Indiana," Hall said.

Hall spent many summers in South Florida before moving to Palm Beach County in 1981. Hall started in Florida by leasing office buildings with Merin Realty in West Palm Beach.

Hall really is married to his work: His wife, Nancy Cardone, is the firm's executive director of development for New Homes and Communities. Cardone is responsible for all the marketing and sales-staff creation.

"I had always thought that there was more money in commercial real estate than residential, until Nancy sold out Lighthouse Cove in Tequesta and asked me why we couldn't do more of that type of product," Hall said. "We found that combining my contacts with her management style created a concept that provides a tremendous benefit to our clients."

New Homes and Communities' clients include Allen Greenwald from Miami, E.B. Developers Inc., George and Ed deGuardiola, Margolias Realty Group, and Cliff Preminger of T-REX.

Darren Margolias, principal, Margolias Realty Group, said, "New Homes and Communities by Illustrated Properties is our marketing and sales agency for our newest property, The Strand, a condominium in West Palm Beach. We have been impressed with the attention to detail, continual communication and accelerated sales program."

Hall's rsum includes conceiving and finalizing, in 1990, the $104.7 million West Palm Beach Airport Centre deal.

Hall specializes in land-use, planning and development issues as well as the transactional process. He serves as chairman of the Palm Beach County Land Use Advisory Board and chairman of the Local Planning Agency for Palm Beach County.

Hall has been named Commercial Real Estate Agent of the Year by the Building Owners and Managers Association, and received a scholarship from the Commercial Investment Real Estate Council for excellence in commercial real estate.

Outside the fast-moving world of real estate, Hall enjoys real speed. He races vintage cars, including a 1973 Porsche 914 with KMW Motorsports, and a Porsche GT3 RS 911 with Orbit Racing — which has won and finished fifth at the 24 hours of Le Mans. Hall also enjoys bicycle racing, fly-fishing and horses.

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